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The Links section is the heart of the Inhouse platform, where you create, manage, and analyze all your marketing links, campaigns, and referral programs.
  1. Navigate to Links: Click on the “Links” tab in your dashboard
  2. Click “Create Link”: Use the prominent button to start creating
  3. Enter URL Details:
    • Destination URL: The final URL where users will land
    • Custom Key: Your preferred short identifier (e.g., “summer-sale”)
    • Campaign Name: Organize links by marketing campaigns
  4. Configure Tracking: Set up UTM parameters and tracking options
  5. Choose Domain: Use your custom domain or the default Inhouse domain
Configure comprehensive tracking for your links:
  • UTM Source: Identify traffic sources (e.g., “email”, “social”)
  • UTM Medium: Specify marketing medium (e.g., “newsletter”, “facebook”)
  • UTM Campaign: Name your specific campaign
  • UTM Term: Add keywords for paid search campaigns
  • UTM Content: Differentiate between similar links
Add custom tracking attributes:
  • Referrer Tracking: Track where users came from
  • Device Detection: Identify mobile vs desktop users
  • Geographic Data: Track user locations
  • Custom Events: Set up conversion tracking

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Campaign Management

Organize your links into logical campaigns for better tracking and analysis:
  • Seasonal Campaigns: Summer sales, holiday promotions
  • Product Launches: New feature announcements, product releases
  • Referral Programs: Affiliate links, partner promotions
  • Social Media: Platform-specific campaigns
Use tags and categories to organize your links:
  • By Platform: Email, social media, paid ads
  • By Audience: B2B, B2C, specific demographics
  • By Goal: Awareness, conversion, retention

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Analytics & Performance

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Real-time Metrics

Monitor your link performance in real-time:
  • Click-through Rate (CTR): Percentage of users who click your link
  • Total Clicks: Raw number of link visits
  • Unique Visitors: Distinct users clicking your links
  • Conversion Rate: Users who complete desired actions
  • Geographic Distribution: Where your traffic comes from

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Performance Insights

Traffic Sources

Identify which channels drive the most engagement

User Behavior

Understand how users interact with your content

Conversion Tracking

Track specific actions and goals

A/B Testing

Test different link variations for optimization

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Best Practices

  1. Clear Call-to-Action: Make it obvious what users should do
  2. Mobile Optimization: Ensure links work well on all devices
  3. Fast Loading: Optimize destination pages for speed
  4. Relevant Content: Match link promises with landing page content
  5. Regular Testing: Continuously test and optimize your links

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A/B Testing

Test different link variations to improve performance:
  • Link Text: Test different anchor text
  • URL Structure: Compare short vs descriptive URLs
  • Tracking Parameters: Test different UTM configurations
  • Landing Pages: Test different destination pages

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Advanced Features

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Custom Domains

Brand your links with your own domain:
  1. Add Domain: Go to Settings > Domains
  2. Verify Ownership: Complete domain verification
  3. Configure DNS: Set up proper DNS records
  4. Create Links: Use your custom domain for new links

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Deep Linking

Create seamless user experiences across platforms:
  • App-to-App: Direct users to specific app content
  • Web-to-App: Redirect web users to mobile apps
  • Cross-Platform: Consistent experience across devices

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API Integration

Automate link creation and management: 
curl -X POST https://api.tryinhouse.co/v1/links \
  -H "Authorization: Bearer YOUR_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "destination_url": "https://example.com/landing",
    "custom_key": "campaign-123",
    "campaign": "Summer Sale 2024",
    "utm_source": "email",
    "utm_medium": "newsletter"
  }'

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Daily Operations

  1. Monitor Performance: Check daily metrics and alerts
  2. Create New Links: Generate links for new campaigns
  3. Optimize Existing: Update underperforming links
  4. Analyze Trends: Review weekly and monthly performance

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Weekly Review

  1. Campaign Analysis: Review campaign performance
  2. Link Optimization: Identify improvement opportunities
  3. New Campaigns: Plan upcoming marketing initiatives
  4. Team Updates: Share insights with your team

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Troubleshooting

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Common Issues

  • Review link placement and context
  • Test different link text
  • Optimize destination pages
  • Check for broken redirects

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Next Steps

App Tracking

Set up tracking for your mobile applications.

Customer Management

Track customer relationships and conversions.

API Reference

Integrate link management into your workflows.

Settings

Configure domains and team access.
Need help with links? Check our API documentation or contact [email protected].