Extensions Tracking

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Extensions Tracking

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Adding Your First Extension

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Basic Extension Setup

1. Navigate to Extensions: Click on the “Extensions” tab in your dashboard
2. Click “Add Extension”: Use the prominent button to start adding
3. Select Browser: Choose your target browser platform
4. Enter Extension Details:
   • Extension Name: Your extension’s display name
   • Extension ID: Unique identifier from the browser store
   • Store URL: Link to your extension in the browser store
   • Description: Brief description of your extension

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Browser-Specific Configuration

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Extension Performance Metrics

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User Acquisition

• Installs: Total number of extension installations
• Active Users: Users who actively use your extension
• Store Performance: Ratings, reviews, and store visibility
• Geographic Distribution: Where your users are located
• Browser Distribution: Chrome vs Firefox vs Edge usage

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User Engagement

• Daily Active Users (DAU): Users active in the last 24 hours
• Monthly Active Users (MAU): Users active in the last 30 days
• Session Duration: How long users stay engaged
• Feature Usage: Which extension features are most popular
• User Retention: Percentage of users who continue using

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Performance Analytics

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Extension Development Integration

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Manifest Configuration

{
  "manifest_version": 3,
  "name": "Your Extension Name",
  "version": "1.0.0",
  "permissions": [
    "storage",
    "activeTab"
  ],
  "content_scripts": [
    {
      "matches": ["<all_urls>"],
      "js": ["content.js"]
    }
  ],
  "background": {
    "service_worker": "background.js"
  }
}

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SDK Integration

// content.js
import { Inhouse } from '@inhouse/extension';

// Initialize the SDK
Inhouse.init({
  apiKey: 'YOUR_API_KEY',
  extensionId: 'YOUR_EXTENSION_ID'
});

// Track user actions
Inhouse.track('button_click', {
  button: 'save',
  page: window.location.href
});

// Track page views
Inhouse.track('page_view', {
  url: window.location.href,
  title: document.title
});

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Background Script Integration

// background.js
import { Inhouse } from '@inhouse/extension';

// Initialize background tracking
Inhouse.init({
  apiKey: 'YOUR_API_KEY',
  extensionId: 'YOUR_EXTENSION_ID'
});

// Track extension events
chrome.runtime.onInstalled.addListener(() => {
  Inhouse.track('extension_installed');
});

chrome.runtime.onStartup.addListener(() => {
  Inhouse.track('extension_started');
});

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User Experience Tracking

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Page Interaction

• Button Clicks: Track user interactions with page elements
• Form Submissions: Monitor form completion rates
• Page Navigation: Track user browsing patterns
• Content Engagement: Measure time spent on content

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Extension Features

• Toolbar Actions: Monitor toolbar button usage
• Context Menu: Track right-click menu usage
• Keyboard Shortcuts: Monitor shortcut key usage
• Settings Changes: Track configuration modifications

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Store Optimization

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Chrome Web Store

• Extension Title: Include relevant keywords
• Description: Clear, compelling description
• Screenshots: High-quality visuals of your extension
• Promotional Images: Eye-catching promotional graphics
• Keywords: Strategic keyword placement

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Firefox Add-ons

• Add-on Name: Include relevant keywords
• Summary: Concise feature summary
• Description: Detailed feature description
• Screenshots: Visual examples of functionality
• Categories: Choose relevant add-on categories

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Analytics Dashboard

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Real-time Monitoring

• Live User Count: See active users in real-time
• Live Events: Monitor user actions as they happen
• Performance Alerts: Get notified of extension issues
• Geographic Heatmap: Visualize user distribution

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Custom Reports

• Developer View: Focus on technical metrics and errors
• Product View: Monitor user engagement and feature usage
• Marketing View: Track acquisition and retention metrics
• Executive View: High-level business metrics and KPIs

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Privacy and Compliance

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Data Collection

• Minimal Data: Only collect essential analytics data
• User Consent: Implement proper consent mechanisms
• Data Anonymization: Anonymize user data when possible
• GDPR Compliance: Follow European privacy regulations

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Security Measures

• Secure Transmission: Use HTTPS for all data transmission
• Data Encryption: Encrypt sensitive data at rest
• Access Controls: Limit access to user data
• Regular Audits: Conduct regular security reviews

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Troubleshooting

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Common Issues

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Best Practices

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Extension Development

1. Performance First: Ensure your extension doesn’t slow down browsing
2. User Privacy: Respect user privacy and data preferences
3. Clear Permissions: Only request necessary permissions
4. Regular Updates: Keep your extension updated and maintained

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Analytics Implementation

1. Efficient Tracking: Use lightweight tracking methods
2. Meaningful Events: Track events that provide actionable insights
3. User Segmentation: Group users by behavior and characteristics
4. A/B Testing: Test different features and configurations

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Next Steps